Objective: This is a university project where I curated and developed a brand based on barbecue sauces. Objectives of this project include research & brand formulation, logo development, visual identity, and packaging.
Name: Sandy Sauces
Target Audience: Anyone the enjoys zesty, flavorful North Carolina barbecue sauce.
Who is the Client: A small BBQ sauce manufacturer in central North Carolina has gained great success in local markets. Their next goal is to take their sauces nationwide with a new line of zesty, full-flavored and fiery products.
Mission Statement: The brand mission is to provide zesty flavorful sauces with a North Carolina twist. Sandy Sauces make people feel joyful.
