Objective:
This is a university project where I curated and developed a brand based on soup cans. Objectives of this project include research & brand formulation, logo development, visual identity, and packaging.
Name: Soup of Life
Catch Phrase: Positive Soups make Positive Souls
Target Audience: Anyone looking for a healthy, organic soup that is tasteful.
Who is the Client: A midwestern farmer who wants to manufacture a new line of heart healthy soups. The target audience are customers who are health minded and not opposed to pay more for an all natural product.
Mission Statement:
The brand mission is to provide healthy, organic soups that have all natural vegetables. Soup of Life makes people feel healthy and the soul happy. The brand soup ingredients are provided by our midwestern farmers.
